Who We Are
We are linguists, anthropologists, social scientists and educators who’ve spent decades researching, teaching and crafting and evaluating a wide range of health and science communication tools and campaigns. Print, mixed media, e-Health, social media – top down and community up.
We’ve had our share of “would’ve, could’ve should haves.” Some of our work fell flat or didn’t live up to expectations. The lessons that go into the Lab’s Library are all products of what we and others have learned doing this work.
Our motivation for creating the Lab is that most health and science information intended for the “public” is not tailored to fit their abilities to take in, understand, believe and use the information.
Messages and content swing pendulum-like from overly complex and inaccessible to overly simplified, without much content. We focus on methods to achieve a balance between the two.
We start with credible scientific and health information, adapt it to be conceptually accessible, linguistically appropriate and in a format or medium that makes sense to the target audience.