It’s the shark’s house.

 

sharks

 

 

 

 

 

You may not agree with Veronica’s blog post advice about avoiding shark attacks – “go to the beach, don’t go to the ocean.”

 

But, what really caught me about this message, aside from that down-home way that Veronica delivers it – cool and all-knowing, while driving in her car – is that she uses a simple analogy that works. It really works.

 “The ocean is (like) the shark’s house.”

 

            “The shark has the right to eat you up when you’re in

             his house.”  

             “When chickens come in my house they get ate.

 

I know.  I know – this is not the public safety message we want to spread.

But it’s the use of a simple analogy that’s so effective.

Another priceless one – “My whole body is (like) a flotation device”.

         

1 reply
  1. Thartney
    Thartney says:

    With over half of Americans reading at a 8th grade level public health oranizations need to be cautious of the wording in their promotions.Classic terms like “you are what you eat” and the iconic “crack is wack” are know by many. “You are what you eat” can be understood by the masses. The saying in itself is a simple enough concept that people can put healthy eating equalling a healthy you.
    When it comes to the shark safety message the analogy used“The shark has the right to eat you up when you’re in his house.” “When chickens come in my house they get ate.” The message using chicken and house to create a bond between the persons life and the cause. When reading the message, the viewer would immediately picture is someone came into their house and how they would have the right to defend their home. Chicken is used because it is a universally eaten animal that many cultures (especially the U.S) can socialize over.

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