You may not agree with Veronica’s blog post advice about avoiding shark attacks – “go to the beach, don’t go to the ocean.”
But, what really caught me about this message, aside from that down-home way that Veronica delivers it – cool and all-knowing, while driving in her car – is that she uses a simple analogy that works. It really works.
“The ocean is (like) the shark’s house.”
“The shark has the right to eat you up when you’re in
“When chickens come in my house they get ate.
I know. I know – this is not the public safety message we want to spread.
But it’s the use of a simple analogy that’s so effective.
Another priceless one – “My whole body is (like) a flotation device”.