HPV information worth checking out
When NYC City Council Speaker Melissa Mark-Viverito tweeted last night that she had been diagnosed with “high risk” HPV, I knew that many women would not know exactly what this meant. But social media would spread the word and women would want to know.
My google search hit on the CDC Fact Sheet first, and so I took a look.
The language and text elements used here result in a message that is meaningfully useful to a broad audience of readers.
Excerpt of first paragraph –
The current CDC HPV Fact Sheet has a number of things to commend it:
- generally easy vocabulary ( 6th-8th grade) with no medical jargon
- mostly simple and compound sentence structures – avoiding disjointed, staccato-like simple sentences
- helpful repetition of the key topic noun so people know what is being referred to – good coherence
- a thoughtful strategy –
- normalizes HPV at the start instead of striking dread into readers. Dread predisposes many not to read on
- clearly distinguishes HPV from HIV and HSV within the first two sentences – orthographically ( referring to the visual array of the abbreviated letters) – helping readers not confuse these medical acronyms.
To balance my enthusiasm, it’s probably time to steel myself and take a look at what the SANEVAX folks have brewed up.