The blame, shame and stereotypes expressed by so many others simply told me to give up. Stereotypes and blame do not stop teenagers from engaging in unprotected sex or discourage teenage pregnancy.
This is great “in your face” advertising, which today’s kids NEED. There should be more to this, boys still are rarely held accountable to keep their zipper up. These ads should target young girls and boys alike. And their usually-absent parents, too.
- Early TB ads ridiculing the poor for their poor housing conditions.
- Polio ads that forever scarred parents who innocently took their child to a public swimming pool
- AIDS ads that stigmatized gays and lesbians
Take the TV ad of the young boy who’s temporarily lost his mother in a train station. We watch being crushed by his growing fear, loss and despair.
“If this is how your child feels after losing you for a minute, just imagine if they lost you for life. We are warned.
2. Obesity Ads
(Originally part of the state of Georgia’s Strong4Life childhood obesity campaign )
(my words here)
“Hea, kid, if you keep drinking a lot of soda you could wind up with no legs.”
And the ad created by Blue Cross and Blue Shield of Minnesota
So, here is what I’m left with.
I think it’s the VOICE of the ads.
Most health ads are voiceless – the scientific expert or the public health official delivering the message.
Not here. Not even close.
Here the child is speaking. Thus the innocent, haunting “wisdom of the child”.
The accusing, prescient, “I told you so and now my life is ruined” child.
The message is delivered directly, inevitably, with a condemnation and sureness that no scientific expert’s voice can come close to getting across.
Maybe that’s too much to bare.