“Cancer Vaccine Coming to the US?”
“It’s a medical breakthrough that could literally save millions of lives, and it could be coming to the United States in a few years” says Banner MD Anderson Dr. Santosh Rao “”Most of the studies have shown that it does something, and that it extends life. The question will always come up, is it better than some of the new therapies that we have that also help the immune system function better.
The drug is Cimavax, currently used to treat lung cancer.
Kevin Lomangino, Ed. of HealthNewsReview wonders outloud this week just how FOX, and more importantly. MD Anderson to hype such over-promising, and under-evidenced “medicine”. MD Anderson “was also very excited about the story and didn’t hesitate to promote the coverage on social media. The center’s Facebook post uncritically repeats the hype that’s at the core of the Fox story and adds that the vaccine is “potentially groundbreaking.”
I’m just not that surprised. Certainly not of FOX reportorial ethics.
BUT let’s remember MD Anderson is ALL ABOUT THE HYPE
The MD Anderson 2015 Cancer advertising campaign was a take-no-prisoners, in-your-face declaration that cancer is on the run and they’re hell bent to “make cancer history.” The Ads reprise a similar Cancer Research UK “Cancer, we’re Coming to Get You” UK campaign (2013) and UK Race for Life (2015) Ad.
The power of the Ads is the performance.
The menacing gaze of a woman,
“Cancer, did you really think we’d do nothing.”
The language of warfare,
“Did you think you’d take our mothers, our loves, the left hand for the right. Well hell hath no fury like a woman in pink. And we’ll not lie down, not without a fight.”
The taunt of the confident,
“I laugh at your stupid face”
The zeal of religion met by the stronger-than-blood zeal of buddies in the trenches.
“You mess with her [child], you mess with all of us.”
For the Anderson claims and for the FOX NEWS bluster – do patients know to ask for the evidence? And is the evidence transparent and understandable?
Until such a time maybe we need to encourage people to ASSUME THEY NEED A WARNING LABEL.