Christina Zarcadoolas is a sociolinguist and internationally recognized expert in health literacy and public understanding of health and science. She focuses on analyzing and closing the gaps between expert & lay knowledge and understanding, paying particular attention to how people make meaning out of complex things. The New England Journal of Medicine called her critically acclaimed book, Advancing Health Literacy: A Framework for Understanding and Action, “required reading” for public health communication professionals.
Christina recently joined the Anthropology Dept. of Hunter College and prior to that was a professor at City University of New York (CUNY) School of Public Health. Her academic appointments include five years at as a member of the faculty at Mount Sinai School of Medicine and a long tenure at Brown University Center for Environmental Studies.
Dr. Zarcadoolas is the Founder and Director of the New York Roundtable on Public Health Literacy. In 2015 she launched healthliteracylab.com – an ever-expanding free library of communication and design lessons and tips for health and safety communicators. The lessons are backed up by sound theory and practice from the fields of sociolinguistics & communication, social psychology, cognition and human factors.
NBC Channel 4 Interview
Christina’s Interview on NBC Channel 4 about the Swine Flue, May 11, 2009