You searched for - Health Literacy Lab

Zika is Now Local in Texas: So What?

Posted on July 28, 2017 by Public Linguist

A story in the NYT today is interesting if you’re following the public’s understanding of Zika. First the headline – Case of Zika Virus, Likely Spread by Mosquito, Is Reported in Texas I can just hear someone saying : “But what’s the big deal? We already know mosquitos spread Zika” But it’s the central message […]

“Superbugs” Require Super High Health Literacy

Posted on June 10, 2013 by Public Linguist

Simplifying! Last week I read the always informative NYT article on antibiotic-resistant “superbugs” through the lens of – how does a low health literate person make meaning from this. I call this doing a Health Literacy Load Analysis – Identify the underlying concepts that the text/message assumes the reader has some working […]