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Public Health Needs a New Playbook

Public Health Needs a New Playbook

Question 1 Given all that’s happened in the last year – over 500,000 people dead more sickened and families wounded forever, ships and soccer fields turned into hospital words, endless lines for Covid testing and vaccination chaos, Black Lives Matter, QAnon, hoaxes and conspiracy theories – how is it even possible that the very public […]

We are not all in this together: public understanding of health and science in the time of COVID

Christina Zarcadoolas, PhD  June 8 2020 Ask adults in the US if antibiotics kill viruses or bacteria and many will respond incorrectly.  As for naming the steps in the scientific method half are in the dark.  And probe the purpose of a control group in a new drug’s development and you’re likely to get blank stares […]

CDC Coronavirus Communications: Predictably Complicated

If you’re like me you keep track. And you see something predictable and maddening. Each time we’re faced with the outbreak of a poorly understood or new virus ( H1N1, SARS, Zika, Ebola) you can count on trusted sources of information to be writing/speaking to anyone but the average public.  Here’s the first descriptive information […]

AHA nutrition campaign: painfully tortured messages

I’m still fretting over the obtuse messages of a nutrition campaign we saw in E. Harlem recently. E. Harlem has high rates of obesity, other chronic diseases and poverty and poor access to good food.  So the campaign is designed and targeted to reach the folks who live here. In the last post I whined […]

Who says Zika is “mosquito-borne”?

Unfortunately just about every scientist, public health expert and media source. Problem with referring to Zika as “mosquito-borne” is: 1.  linguistically complex – a highly deleted, passive form-one of the hardest grammar constructions  for people to make sense of, especially if less educated.                        A mosquito […]

Changing People’s Perception One Note at at Time

A total act of randomness, my TV clicker landed on NBCs TheVoice   just as Jordan Smith was singing SIA’s “Chandelier”  He blew the  judges’ minds one by one as they turned their chairs to see who this amazing voice was. He changed their perceptions thoroughly. Jordan Smith – a young man, cherubic faced, overweight, plaid shirt and cardigan, glasses.   […]

I might be overstating just a tad, but somethingABCNews online did today does its part in misleading the public about a breaking news health issue in New York, and undermining the good work of public health officials and providers. I’m talking about their online coverage of the Legionnaires Disease incidence in the Bronx. The ABC […]

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